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Principles of marketing 16th edition pdf philip kotler. Pdf summary principles of marketing summary principles. The statements below are key points of the book as determined by james altfeld and have been made available at no charge to the user. Download principles of marketing, 17e, global edition kotler. Principles of marketing by philip kotler th edition. It carries five dominant themes throughout in order to expose students to marketing in todays environment. Professor armstrong is an awardwinning teacher of undergraduate business students. For undergraduate principles of marketing coursestodayas marketing challenge is creating vibrant, interactive communities of consumers.
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